Users will soon have a fresh option that allows them to cut down on the volume of AI-created content appearing in their streams. This step comes as the company revealed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a widespread release. This shift coincides with a surge in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A large amount of this content is considered “AI slop”, a label for substandard, mass-produced content that is typically illogical or bizarre.
Our research shows that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the option to see more or less of that, depending on their own preferences,” said a company executive.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its app identified as made with AI. Collectively, over 100 mn videos are added to the platform each day, making AI content a minor portion of its total content library.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they watch by accessing the topic control option in the application and choosing the AI content topic. Additional categories that currently be controlled under the tool include news, style, aesthetics, and choreography.
Platform Guidelines
Its rules oblige users to label lifelike artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the service will from now on apply an “AI-made” watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This action is designed to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is also introducing a two million dollar educational fund for experts and groups to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in educating computer science.
Platform Protection
TikTok has supported its moderation strategy, following controversy over proposals to lay off numerous content moderators in the United Kingdom. The company is planning to eliminate 439 jobs in its trust and safety team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by removing the most distressing content prior to it is viewed by people. TikTok stated a significant reduction in disturbing and violent content handled by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
